7 Best Tools to Use for SEO

It can be difficult to master SEO especially for new SEO professionals unless they have certain SEO tools to help them. Some of the SEO experts have developed few SEO tools that are considered the best to make search engine optimization of a website easier. While these tools are great to help you, professionals get the best results when using them – it can take most people far too long to learn how to use them to get any real benefit, just like some of the Harrisburg SEO professionals.

Some of the best tools to use for SEO are briefly discussed here under for your guidance.


This SEO tool is admired by the SEO community because of its potential of assessing the ranking of a website easily. It can help them in making desired changes to improve the rank of the website on SERP before releasing it. The Domain Vs Domain analysis is the most popular feature of this SEO tool which allows the professionals to compare their website with that of their competitors to improve it more effectively.


This SEO tool is considered as one of the largest website crawlers as its site audit feature can help the professionals to analyse the part of their website that needs improvement to give it best ranking on search engine. It can also help them in finding out the backlinks on competitor’s website as well as the content most appropriately linked to your brand.


This SEO tool is used by expert SEO professionals to always get an insightful response for their every question. It is a full service tool to crawl a site or recommendation for proper keyword for your site or to know about the performance of your website so that it can be improved by making necessary changes. It also provides a free toolbar to see your metrics while browsing a page.


It is a SEO Keyword Tool that allows you to find the keywords with long tail to reduce the level of competition for your online business. Along with finding the best keywords this tool also helps in running analysis reports on SERP and backlinks. You can also know about the ranking of your website by using its rank tracker feature to make changes to improve its ranking.


This free SEO tool allows the newbie SEO professionals to find the number of times a keyword has been searched in a month as well as the problem caused by that keyword in the ranking of the website. It can also help in finding out the keywords used by your competitors so that you can make necessary changes to optimise your website more efficiently.

Answer the Public

It is another free SEO tool that can help you in finding the topics to write a bog for your e-commerce website. It can help you in creating a better content around your keyword to get better rank on search engines. It can also provide you topics suitable to your niche so that you can give them to your content writer to create and better blog for your website.


This SEO tool is considered as one of the best Marketing SEO Tools as it offers a number of useful features to analyse the position of your website. You can see the ranking of the top millions of websites by using its The Majestic Million feature whereas its Site Explorer feature allows you to see the number of links you have on your website and get a general overview of your online business.

As of now, you might be interested on looking for a professionals who will handle your SEO business, say no more, click here and let them help you with your SEO Marketing business.


The Difference Between SEM and SEO

Search Engine Marketing and Search Engine Optimization can sometimes be confusing concepts to grasp. This is because many people get confused if there is any difference between them, according to an SEO company, JSA Interactive. Both of these terms are always used interchangeably and this makes the situation even more complex. However, it is essential to understand the primary differences between these terms.

The Difference Between SEM and SEO

SEO is effectively increasing the number of visitors to websites by making it to appear quite high on the results that are returned by a search engine. On the other hand, SEM is internet marketing whose work is to enhance the visibility of a website via the advertising and results of organic search engines. This means that SEM incorporates SEO and other kinds of search marketing techniques.


Essentially, SEO is part of SEM as earlier mentioned. SEO can be described as the process of increasing the number of people that visit a certain website. This is done by ensuring that a particular website ranks highly on a results list that a search engine returns. It is true that SEO industry is very dynamic because of frequent changes that Google makes to its algorithm. However, it is important to note that SEO comprises of On-Page activities as well as Off-Page activities.

SEO components

As earlier mentioned, SEO is made up of 2 main activities as follows:

On-Page SEO – This comprises of the following:

  •  Social sharing integration within content.
  •  Google authorship incorporated.
  •  Optimized page load speed.
  •  Clean and formatting page URLS.
  •  Incorporating selective keyword into alt text, heading tags, meta descriptions, title tags etc.
  •  Page copy and blog posts written as well as optimized with high quality.

Off-Page SEO – This includes the following:

  •  Social bookmarking.
  •  Social sharing signals.
  •  Making a backlink profile that is natural and of high quality.

The list of SEO components above are not exhaustive as there are many more.


It can be described as a type of internet marketing whose main function is to promote the visibility of websites in the result pages of search engines via advertising and optimization. SEM incorporates some SEO tactics.

SEM components

In addition to SEO, SEM comprises of paid search like pay-per-click advertisements and listings. Mostly, SEM comprises of pay per click activities and campaigns.

The list of SEM components above are not exhaustive as there are many more.

Difference of SEO and SEM

The difference between SEM and SEO is that search engine optimization is just a component of the larger search engine marketing. SEM includes paid search and social media marketing. However, it is important to remember never to use the two terms interchangeably since they are different.

Most marketers heavily debate as to which one of the two is better in comparison to the other. SEO is the ideal approach but SEM needs organic SEO in order to be effective.

The above insightful information clearly shows the difference between SEM and SEO. When it comes to selecting the best, evaluation should be based upon one’s specific needs. This is why a good understanding of their differences and how to effectively maintain your efforts cannot be over-emphasized